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In 2007, Americans spent over 0 million on online dating, making it the second highest industry for “paid content” on the Web, behind pornography.
However, the current online dating climate is one of balkanization.
Though the movie didn’t focus on Internet dating directly, it put meeting someone on the Web in a positive light and showcased the Web as a tool for bringing people together, even those who don’t like each other in the physical world.
In addition to newsgroups and forums created for posting of personal ads, similar to what was going on in newspapers at the time, locals were meeting in city-oriented rooms and people with similar interests were meeting and becoming attached in forums of similar interest.
This legitimacy caused the major Internet players, including both Yahoo! During the dot-com boom of the late 90s and early 2000s, there were several other high-profile dating site acquisitions However, as with most budding Web businesses, the dot com crash in 2001/2002 brought much of the frenzy to an end and changed the online world.
However, for dating sites, the change came more from the launch of Friendster and Myspace in 2002.
Of course, the use of the Web to find romantic partners should surprise no one.
Perhaps more than any other revolution in communication, the use of the Web for dating makes sense.