As the championship belt is similar to the WWE Championship, the center plate is a large cut out of the WWE logo with diamonds sitting inside an irregular heptagonal plate, with the phrase "Universal Champion" in small print sitting underneath the logo.
Each side plate, sitting on the other side of gold divider bars, features the same default side plates of the WWE Championship, with the champion's logo able to be customized for the side plates as a similarity of the name plate feature.
defeated Seth Rollins on November 21, 2016 in Toronto, ON, Canada7.
Its creation came as a result of the re-introduction of the brand extension and a subsequent draft on July 19, 2016, in which the WWE Championship, the promotion's original world title, became exclusive to Smack Down Live.
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