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Companies lose revenue since repeat orders make money.
Now, a successful failure is when Raj meets Simran, they date brief ly but things don’t work out and both come back for more.
Tinder, for instance, is the third largest grossing app on Android in India, with industry estimates placing its monthly revenues anywhere between Rs 1-2 crore.Navin Honagudi, managing director, Kae Capital, that backed Truly Madly, admits there was doubt in 2014 when the Indian market hadn’t matured.“Questions were raised around adoption and monetisation. So, after their growth phase, dating apps have to seriously think of premium monetisation,” he says.And, as Robert Palmer so convincingly sang, it’s about getting you ‘addicted to love.’ So what do you do next? He tries a few times but then moves on to another platform to meet a different woman. Success is when Raj and Simran meet, like each other’s company and date.Cupid strikes, yes, but it’s heartbreak for the business.