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In short, (COMPANY) has been busy solving (INSERT MAIN CHALLENGE) and I believe you’d greatly benefit from (KEY BENEFIT). It’s just like (COMPETITOR) only (SHORT DIFFERENTIATOR).The difference between us and (INSERT COMPETITOR’S NAME) is huge – I’d love for you to see for yourself. Thanks, (YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL) Hi (FIRST NAME), I’ve just spoken to (INSERT NAME) and they told me that you were using (COMPETITOR NAME). If you’re up for it, I would love to jump on a quick call with you and get your opinion on how the service is currently with (COMPETITOR) and see if it would make sense for us to work together. Thanks for your time, (YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL) Hi (FIRST NAME), I’m writing to follow up on my email and voicemail.The bad news is that there are no one-size fits all solutions, so you have to be targeted in your approach.Personalization makes your email feel like it’s one-to-one rather than a bulk message.Jump back in time to the early ‘90s, when email was starting to infiltrate its way into our daily lives and you were probably excited to see that ‘1 new message’ sign in your email client.It didn’t matter what it said, it was an email sent to you by another person – this was some kind of witchcraft and obviously, you were going to read it (in full).Use the right tools such as Sidekick or Tout App to automate your emails and to make sure they’re actually working. Therefore, you should show that you understand their challenges and that your expertise can help solve them. So the format of the perfect sales email template is as follows: Hi (FIRST NAME), In working with other (INSERT INDUSTRY OR POSITION), one of the key issues they’re struggling with is (INSERT KEY ISSUE).This past year we helped numerous companies to (INSERT BUSINESS DRIVER), resulting in (MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES).
Kind regards, (YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL) Hi (FIRST NAME), I’m writing to follow-up on my previous email as I didn’t hear back from you.Kind regards, (YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL) Hi (FIRST NAME), I understand you are (TITLE) at (COMPANY NAME), and you’re a user of (INSERT COMPETITORS NAME)?If this is correct it may be beneficial for us to have a chat.Thanks for your help, (YOUR NAME) (YOUR JOB TITLE) (YOUR PHONE NUMBER) (YOUR EMAIL) Hi (FIRST NAME), I am doing some research with the (INDUSTRY) and found that (PAIN POINT) is one of the biggest challenges in this market. As I have a keen interest in this market I thought I would share with you this (CONTENT TYPE – EG: INFOGRAPHIC) explaining (PAIN POINT) as I thought it may be beneficial.If you would like to have a chat with me about the market or how I’ve helped other (INDUSTRY) companies such as (CUSTOMERS), please don’t hesitate to get in touch.